Transform confusion into clarity & revenue
I help service-based businesses clarify what they sell, design customer experiences that retain and refer, and build systems that keep growth compounding.
Built on StoryBrand and Unreasonable Hospitality—designed to make buying easier and staying inevitable.
Not sure where to start?
Schedule a free 30-minute call and we'll figure it out together.
Service 1
Free 30-Minute Consultation Call
Start here if you're not sure what you need.
This isn't a sales pitch. It's a conversation about where your messaging is unclear and which service would serve you best.
What We'll Discuss:
Where prospects are getting confused
What's keeping your team from having a unified message
Which service makes sense for your situation
Whether we're a good fit to work together
No pressure. No obligation. Just clarity.
Perfect for: Anyone who's not sure whether they need the 90-Minute Intensive or VIP Day.
Service 2
Messaging Clarity Intensive
Investment: $500 | 90-minutes
If people don't immediately understand what you do, they won't buy.
In this focused intensive, we clarify your core message using the StoryBrand Framework so your website, marketing, and sales conversations finally make sense to buyers.
What We'll Do:
In one 90-minute session, we'll create the words to sell what you already offer.
1. Clarify your ideal client
Who's the person you'd replicate 20 times over? We'll get specific about who you're talking to—and what problem they're actually experiencing.
2. Draft your 5 PEACE soundbites
Using the StoryBrand framework:
Problem: The challenge you solve
Empathy: How you understand what they're going through
Answer: Your solution (your offers)
Change: The transformation they'll experience
End Result: The success they'll have on the other side
3. Map where to use your messaging
I'll show you exactly where to deploy these words:
Website (homepage, services, about)
Sales conversations and discovery calls
Social media (LinkedIn, Instagram)
Email marketing
Networking and elevator pitches
Speaking engagements
You'll Walk Away With:
A clear one-liner for your site and sales calls
Soundbites that actually sound like you (not consultant-speak)
Messaging you can immediately apply across all your marketing
Clarity on who you serve and what problem you solve
Result:
People get it and know exactly what to do next.
Perfect For:
Coaches and consultants whose team all has different answers for what the company does
Business owners who struggle to explain what they do without over-explaining
Anyone about to redo their website and needs messaging first
People who want to experience how I work before committing to a VIP Day
How to Book:
Option 1: Book directly (no free call required)
Option 2: Schedule a free 30-minute call first to make sure this is right for you
Service 3
The Experience Advantage (VIP Day)
Investment: $5,000
Turn your client journey into a system that drives retention, referrals, and revenue.
In this full-day intensive, we design or refine your end-to-end customer experience using both the StoryBrand and Unreasonable Hospitality frameworks, applied directly to your business.
Every interaction is engineered to build trust, loyalty, and momentum.
IMPORTANT: VIP Days require a free 30-minute consultation call first to ensure we're a good fit.
What Happens:
Before the VIP Day:
Free 30-minute consultation call
Brief pre-work questionnaire
During the VIP Day (Full day, 6-8 hours):
Morning: Clarify Your Foundation (StoryBrand)
Deep-dive into your ideal client (who they are, what they value, what they're struggling with)
Ensure your offers are clear and positioned correctly
Craft your complete brand messaging using the StoryBrand framework
Develop soundbites, talking points, and core narrative
Midday: Design Your Customer Journey (Unreasonable Hospitality)
Map your complete customer journey (every touchpoint from discovery to referral)
Identify friction points where clients get stuck or frustrated
Find overlooked touchpoints where you can surprise and delight
Design 3-5 signature moments that clearly differentiate you
Afternoon: Build Your 90-Day Plan
Create a simple, executable customer experience playbook your business can actually run
Build a prioritized, realistic 90-day implementation roadmap
Map where to use your messaging across all channels
Decide what stays, what goes, and what happens next
One Week Later: 90-Minute Follow-Up Call
Refine your messaging based on the questions that came up
Finalize your customer experience playbook
Ensure your plan feels rock-solid and ready to execute
You'll Leave With:
Complete brand messaging guide (soundbites, talking points, core narrative)
Customer journey map mapped directly to revenue
3-5 signature moments that make you unforgettable
Customer experience playbook your team can actually implement
90-day implementation plan tailored to your goals and capacity
Clear roadmap of where to use your messaging across all channels
Format:
In-person strongly preferred. I'm at my best in person with whiteboards, sticky notes, and real-time decisions.
Virtual available when in-person isn't feasible.
Result:
Clients stay longer, buy more, and refer without discounts, chasing, or pressure.
Your systems stay clear, aligned, and improving without having to start over.
Perfect For:
Small business owners ($250K–$1M revenue) ready to professionalize their strategy
Coaches and consultants who've outgrown "winging it."
Anyone experiencing: team confusion, inconsistent marketing, or referral-only growth
Founders who want growth that compounds
“Katie thinks through the entire customer journey. She spots friction points most of us miss and turns them into moments that build clarity and trust. She aligns messaging and client experience so everything feels cohesive and actually moves people forward.”
— Mallory S.
“Katie takes what’s in your heart and turns it into clear, confident messaging that connects. She brings creativity and structure, helps you see the bigger vision, and leaves you feeling aligned, polished, and ready to grow.”
— Kimberly G.
How to Book:
Step 1
Schedule a free 30-minute consultation call
Step 2
If we're a good fit, we'll schedule your VIP Day
Step 3
Complete pre-work and prepare for transformation
Service 4
Growth Partnership
Investment: Custom
Ongoing support to implement, refine, and keep your messaging and customer experience working.
This is for founders who don't just want a plan—they want follow-through.
We work together over time to execute, optimize, and adapt as your business grows.
What's Included:
Regular Strategy Calls:
Done-with-you execution and refinement
Ongoing optimization of messaging and customer experience
Strategic support as decisions arise
Review progress and troubleshoot obstacles
Asynchronous Support:
Quick check-ins between calls (email/text)
Feedback on copy, messaging, or customer experience questions
Accountability so momentum doesn't stall
This Looks Like:
Think of me as your strategic thought partner, someone who knows your business, won't let you get stuck in analysis paralysis, and keeps your systems clear, aligned, and improving.
I'm the coach-consultant who will listen, strategize with you, tell you what you need to do, and then make sure you actually do it.
Result:
Your systems stay clear, aligned, and improving without having to start over. Growth becomes predictable instead of overwhelming.
Perfect For:
Clients who've completed The Experience Advantage (VIP Day) and want ongoing support
Business owners who know they won't execute without accountability
Leaders who want a long-term advantage, not a one-time fix
Founders who want growth that compounds
Limited spots available.
How to Book:
Schedule a free call to discuss whether Growth Partnership is a good fit for you.
Strategic Workshops
Looking for team training or a focused workshop? I offer two customized workshops:
Unreasonable Hospitality Workshop
Half or Full Day | Custom pricing
Transform your team's approach to customer experience using Will Guidara's proven framework. We'll map your customer journey, identify friction points, and create actionable plans to surprise and delight at key touchpoints.
Perfect for: Teams who want to elevate customer experience and make hospitality a competitive advantage.
StoryBrand Messaging Workshop
Half-day | Custom pricing
Help your team clarify your company's message using the StoryBrand framework. We'll walk through the 7-part framework together and leave with clear, compelling language everyone can use.
Perfect for: Leadership teams, marketing departments, or organizations that need message alignment across the board.
Frequently Asked Questions
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Start with the free 30-minute call if:
You're not sure what you need
You want to understand how I work before investing
Choose the 90-Minute Intensive if:
You need messaging clarity fast
Your biggest problem is unclear language
You already know you need help with words
Choose the VIP Day if:
You're ready for complete strategic clarity
You need messaging + customer journey + implementation plan
You've been circling these decisions for too long
Add Advisory if:
You've completed a VIP Day and want ongoing support
You know you won't execute without accountability
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You should have offers. We're crafting the words to sell them, not building your offers from scratch.
That said, if I start working with you and realize your offers need refinement, we'll address that. But the primary focus is on clarifying your message, not building your business model.
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No. VIP Days require a free 30-minute consultation call first to make sure we're a good fit and that this is the right investment for where you are.
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Yes! You can book directly. But if you want to talk first, you're welcome to schedule a free call.
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The VIP Day works best for businesses at that stage, but if you're close or have other factors that make you a great fit, let's talk on a free call.
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All intensives and VIP Days require a 50% non-refundable deposit. Full cancellation policy provided upon booking.
Not sure where to start?
Schedule a free 30-minute call, and we'll figure out which service makes sense for you.
