Speaking

Are you looking for a speaker who won't just inspire your audience but equip them with frameworks they can actually use?

I bring clarity, strategy, and soul to every stage. Whether you need a keynote that shifts how your team thinks about messaging or a workshop that transforms your customer experience, I deliver content that sticks and strategies that work.

Certified in: StoryBrand, Business Made Simple, Unreasonable Hospitality

Keynotes

Choose from six proven keynotes designed to help your audience clarify their message, grow their business, and create unforgettable customer experiences.

Keynote 1
How to Grow Your Small Business

45-60 minutes

For: Entrepreneurs, small business owners, aspiring founders

The Challenge: For many small business owners, learning how to run a business feels like a mystery. Growth feels complicated, overwhelming, and out of reach.

What They'll Learn: Scaling your business doesn't need to be complicated. When you know how to optimize the six critical parts of your business, you build a business that's profitable—and a life you actually love living.

Key Takeaways:

  • The 6 parts of every successful business (and which one you're probably neglecting)

  • How to create a simple growth plan that fits your actual life

  • Why "doing more" isn't the answer—doing the right things is

Perfect For: Conferences, entrepreneur groups, small business associations

Keynote 2
StoryBrand 7-Part Framework & One-Liner

60-90 minutes

For: Marketing teams, business owners, entrepreneurs

The Challenge: Most companies waste enormous amounts of money on marketing. Here's why: They trust their message to design agencies and graphic artists who know everything about Photoshop but have never read a single book about clarifying a message.

What They'll Learn: How to use the proven StoryBrand 7-Part Framework to create a clear, compelling brand message that makes customers lean in—not tune out.

Key Takeaways:

  • Why confused customers don't buy (and how to fix it)

  • The 7-part story framework that clarifies any message

  • How to craft a one-liner that makes people say "tell me more."

Perfect For: Marketing conferences, leadership retreats, business development events

Keynote 3
StoryBrand Marketing Checklist

45-60 minutes

For: Marketers, business owners, sales teams

The Challenge: Is your marketing plan making you money or draining your resources? Too many marketers and business owners don't see a return on their marketing investment—and they have no idea why.

What They'll Learn: How to create the five essential marketing tools that increase sales and grow your business without wasting time or money.

Key Takeaways:

  • The 5 marketing tools every business needs (and the order to build them)

  • How to turn website visitors into paying customers

  • Why most marketing fails—and how to make yours work

Perfect For: Marketing summits, sales kickoffs, business growth conferences

Keynote 4
The Customer is the Hero

45-60 minutes

For: Sales teams, business owners, customer-facing staff

The Challenge: Are you ready to transform your sales approach? Most sales teams are still selling—when what actually works is inviting customers into a story where they're the hero.

What They'll Learn: The Customer is the Hero Sales Framework: five essential steps to shift from pitching to inviting, from convincing to connecting.

Key Takeaways:

  • Why traditional sales tactics create resistance (and what works instead)

  • The 5-step framework that turns prospects into customers

  • How to connect deeply with clients and drive meaningful results

Perfect For: Sales conferences, leadership development, customer service training

Keynote 5
StoryBrand Soundbite Strategy

45-60 minutes

For: Coaches, consultants, entrepreneurs, thought leaders

The Challenge: You have less than 3 seconds to pique someone's curiosity about your business. If your message requires explanation, you've already lost them.

What They'll Learn: How to craft 5 PEACE soundbites (Problem, Empathy, Answer, Change, End Result) with zero cognitive load—so prospects remember you, follow up with you, and buy from you.

Key Takeaways:

  • Why specificity beats cleverness every time

  • The "house framework": how curiosity, enlightenment, and commitment work together

  • How to own a problem so completely that people think of you first

Perfect For: Coaching conferences, consulting summits, business development events, entrepreneurial communities

Keynote 6
Unreasonable Hospitality—When You Put People First, Profits Follow

45-60 minutes

For: Leadership teams, customer experience professionals, service-oriented businesses

The Challenge: Most businesses focus on efficiency, optimization, and profit margins. But the companies that truly win? They create experiences so memorable that customers can't stop talking about them.

What They'll Learn: How to use Will Guidara's Unreasonable Hospitality framework to transform ordinary customer interactions into extraordinary moments that drive loyalty, referrals, and revenue.

Key Takeaways:

  • The difference between service and hospitality (and why it matters)

  • How to map your customer journey and find overlooked touchpoints

  • The art of surprise and delight—without breaking the bank

  • How to make stellar customer experience your competitive advantage

Perfect For: Leadership conferences, customer experience summits, hospitality industry events, service-based businesses

Interactive Workshops

Looking for deeper engagement? These half-day or full-day workshops give your team hands-on experience applying proven frameworks to their real business challenges.

Workshop 1
Unreasonable Hospitality

Half or Full Day | Custom pricing

What We'll Do: This isn't a lecture—it's a working session. Your team will leave with an actionable plan to transform your customer experience.

We'll cover:

  • Mapping your complete customer journey (every touchpoint)

  • Identifying friction points and missed opportunities

  • Categorizing touchpoints as positive, negative, or overlooked

  • Brainstorming "surprise and delight" moments that don't require a big budget

  • Prioritizing improvements using the "Easy Wins, Middle of the Road, Audacious" framework

  • Creating your implementation plan

Deliverables:

  • Customer journey map

  • Prioritized action plan

  • Framework for ongoing customer experience innovation

Perfect For: Teams who want to make customer experience a competitive advantage, service-based businesses, organizations looking to stand out in crowded markets

Workshop 2
StoryBrand Soundbites

Half-day (3-4 hours) | Custom pricing

What We'll Do: Your team will walk through the PEACE framework and leave with clear, compelling soundbites they can use immediately.

We'll cover:

  • The 3-phase customer journey (curiosity, enlightenment, commitment)

  • How to craft soundbites with zero cognitive load

  • The "house framework" for understanding how messaging works

  • Testing and refining soundbites for maximum impact

  • Applying soundbites across all your marketing channels

Deliverables:

  • 5 PEACE soundbites for each participant

  • Customer journey framework

  • Implementation guide for using soundbites

Perfect For: Marketing teams, sales organizations, consulting firms, coaching businesses

Optional Add-On: Individual 1:1 follow-up sessions to refine soundbites and build implementation plans

Book Katie for Your Next Event

Step 1
Tell us about your event

We're excited to hear about your upcoming event. Share the details with us, and let's work together to create a memorable experience for your audience.

What we'll need:

  • Event date(s) and location

  • Expected audience size

  • Event format (keynote, workshop, panel, etc.)

  • Key themes or challenges your audience is facing

Step 2
Lock in the date

Ready to secure your spot? Lock in the date for your speaking engagement. By reserving early, you guarantee availability for a successful and impactful event.

What happens next:

  • Custom proposal based on your event needs

  • Contract and deposit to secure the date

  • Pre-event planning call to ensure alignment

Step 3
Relax & Enjoy

You did a great job planning your event and choosing the right speaker. Your attendees will thank you for a well-executed event.

What Katie provides:

  • Professional, engaging delivery

  • Customized content for your audience

  • Actionable frameworks (not just inspiration)

  • Optional post-event resources for attendees

Book Katie to Speak

Ready to elevate your next event? Book Katie Weiss, founder of GoldenEdge Strategies and certified StoryBrand Guide, Unreasonable Hospitality Coach, and Business Made Simple Coach.

Whether it's a keynote that shifts how your team thinks or a workshop that equips them with frameworks they can use immediately, Katie delivers strategic, soulful, and actionable content.

Fill out the form below to provide details about your event, and we'll get back to you promptly to discuss how Katie can help make it a success.

Frequently Asked Questions

  • For best availability, I recommend booking 2-3 months in advance. However, I occasionally have last-minute availability—reach out and let's see if we can make it work.

  • Absolutely. While the frameworks stay consistent, I tailor examples, language, and emphasis to fit your audience and their specific challenges.

  • Yes. While in-person is always my preference for the energy and connection, I deliver engaging virtual keynotes and workshops when that's what your event requires.

  • Speaking fees vary based on event type, location, customization needs, and whether travel is required. Request a custom proposal through the booking form.

  • Yes! I love connecting with attendees after the session. Let me know what you have in mind.

  • For workshops, attendees receive frameworks and workbooks. For keynotes, I can provide downloadable resources or lead magnets as appropriate.

Ready to book Katie for your event?

Fill out the booking form, and let's create an unforgettable experience for your audience.